2025 Local Search Review: Key Changes and Luau’s Perspective

Local Search in 2025 was reshaped by AI, Google Maps, and trust signals. Discover how Google changed local discovery, decision-making, visibility, and what hospitality brands must prioritise to stay competitive in 2026.

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Decoding Google Reviews: Turning Feedback into Strategic Insight

Google Reviews are more than just stars – they’re a window into customer perception. Learn how to interpret Review Highlights, Attributes, and sentiment data to uncover what people really think about your business.

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Google Retires Questions & Answers API: When, Why, and What’s Next

On 3 November 2025, Google officially retired the Google Business Profile Q&A API, marking a shift in how businesses engage with users on Search and Maps. Learn why it was discontinued, what changes to expect, and how to prepare your local strategy for what’s next.

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The Living Google Menu: How to Update and Maintain It for Better Visibility

Your Google menu isn’t a one-time setup – it’s a living part of your online presence. Keep it fresh, accurate, and aligned with your real dishes to boost visibility, earn trust, and turn curious searchers into loyal guests.

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Managing Special Hours and Temporary Closures on Google Business Profile

Schedule changes don’t have to mean lost visibility or customer trust. Discover how Google’s Special Hours and Temporarily Closed features keep your profile accurate, protect rankings, and ensure customers always know what to expect.

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When Guests Change Their Mind: Understanding and Managing Google Review Edits

Google review edits reveal more than changing opinions – they’re signals you can’t afford to miss. Learn why guests update reviews, how to track changes, and how thoughtful responses can turn edits into lasting trust and stronger reputation.

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Lights, Camera, Conversion: Why Videos Deserve a Starring Role on Your Google Profile

Videos bring your Google Business Profile to life – boosting visibility, engagement, and trust. Discover how just 30 seconds of video can showcase your story, attract attention, and turn views into real customer action.

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Behind the Curtain: Why Google Ignores Your Flagged Review

Wondering why Google won’t remove that unfair review? Discover what truly qualifies for removal, how to flag violations, and how to respond smartly when reviews stay up.

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