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Elevate Your

Hotel's

Brand's

F&B's


Online Presence.

Capture and convert more business through Local Search with our tech-integrated SEO services.

Let us help

Luau is made for

Individual Hotels

Hotels expand their digital footprint with our ready-to-use, top-level local SEO services, fitting any need.

Hotel Chains

Hotel chains can scale search visibility globally with our tech-driven, multinational SEO solutions.

F&B Outlets

F&B outlets grow their digital mix, generating impressions, clicks, calls, and foot traffic via local search.

Together, Everywhere

Luau has established a global footprint, serving over 1000 clients across 75+ countries, including regions in Europe, the Middle East, Africa, Asia, Asia Pacific, and Oceania. Our services help multinational clients achieve targeted local market visibility and accurately position their businesses globally by providing innovative solutions that bridge the gap between hotels and their customers.

Are you on the map?

Paraguay

Peru

Colombia

Mexico

Swaziland

Zambia

VU

Uzbekistan

United Kingdom

United Arab Emirates

Uganda

Tunisia

Turkey

Tunisia

Thailand

Sweden

Switzerland

Sri Lanka

Spain

South Korea

South Africa

Slovakia

Singapore

Seychelles

Serbia

Saudi Arabia

Russia

Romania

Qatar

Portugal

Poland

Philippines

Papua New Guinea

Oman

North Macedonia

Nigeria

New Zealand

New Caledonia

Netherlands

Myanmar

Morocco

Montenegro

Mauritius

Malta

Maldives

Malaysia

Luxembourg

Lithuania

Lebanon

Latvia

Kuwait

Kenya

Kazakhstan

Jordan

Japan

Italy

Israel

Ireland

Indonesia

India

Iceland

Hungary

Hong Kong

Guam

Greece

Germany

Georgia

France

Finland

Fiji

Faroe Islands

Ethiopia

Estonia

Egypt

Czech Republic

Cyprus

Croatia

Congo

Cameroon

Cabo Verde

Bulgaria

Botswana

Belgium

Bahrain

Azerbaijan

Austria

Australia

Armenia

We excel at

Enhance your online presence and visibility, and increase your local search impressions and interactions by a minimum of 20%. Service highlights include listing setup and verification, optimisation, monitoring, updates, issue resolution, improving driving directions, creating unique service descriptions, and removing spam and fraudulent reviews.

Let us help you take control of your online reputation, as in today’s digital landscape, it can make or break your business. Our comprehensive reputation management services include monitoring and responding to reviews, managing negative feedback, and proactively seeking opportunities to generate positive reviews and improve your online image.

Turn lookers into bookers with quality content tailored to serve searcher intent for your targeted key search phrases. Services include the creation and curation of unique business descriptions and Google posts, in addition to image and video content optimisation, that engage potential clients, elevate the user experience, and increase traffic.

Secure unlimited, high-quality links that boost your local search rankings and generate traffic. Our unique citation building method combines tech and human know-how expertise to accurately position businesses globally and bridge the gap between them and customers by utilising a catalogue of popular location-based portals and business directories.

Easily understand, measure, and communicate the impact of local search by visualising and comparing industry KPIs across date ranges. Our comprehensive reporting and insights enable clients to monitor trends and identify opportunities across visibility, engagement, and commercial performance at the property, destination, country, region, or portfolio level.

Take advantage of digital marketing and local SEO guidance for your website, social media, and other owned digital platforms or assets. Our search experts stay on top of the latest practices, algorithm updates, and tools and employ a holistic approach in evaluating and developing an all-encompassing optimisation strategy for your hotel and restaurant.

Our passion and proficiency

At Luau Group, we excel at providing tech-enabled, local SEO services tailored to the hospitality industry. We leverage a decade of experience from over 4,000 campaigns to help hotels expand their digital footprint. Our team helps hotels and restaurants optimise their online presence through comprehensive analysis and management of their digital image.

60

Return on investment

10

Years of expertise

500

Profiles ranked on Google

24/7

Customer support

LuauSoft Software

Cutting-edge software that takes your Local Search game to the next level.

Secure your reputation with our automated solutions, from review response suggestions to automated spam filters and statistics that identify areas for improvement based on customer feedback.
Understand, measure, and communicate the value of the local search channel, and leverage a range of data and visuals to identify opportunities and adjust your business strategies.
Enhance your reputation with our automated solutions — review response suggestions, spam filters, and sentiment analyses identifying areas for improvement based on customer feedback.

Crafting excellence with care

With a commitment to excellence, our team works tirelessly to deliver results-driven solutions and exceptional customer service. Whether you’re a small hotel chain looking to increase online visibility or a large enterprise seeking a comprehensive digital marketing solution, Luau has the expertise and resources to help you succeed. Our dedicated team of 30+ experts encompasses a diverse range of skills, including search marketing specialists, experienced project managers, and in-house developers.

Get started

Trusted by our beloved clients

Voices of Partnership

AP

Alvaro Porras

Commercial Director

26, Feb, 2026

Amazing Support by Luau Team, specially Desislava who is our main contact.
Angela Vladareanu

Angela Vladareanu

Hotel Openings - Marketing and eCommerce Consulting EMEA

14, Oct, 2025

Luau have been an invaluable partner in our support for new openings, ensuring all hotels have the necessary gudiance and assistance in having a robust foundation for a competitive Local Search presence from the start. Their flexibility, tailored approach, detailed explanations and hands on support, mean that all new openings are positioned for sustained local search performance.
Ashraf El Nakesh

Ashraf El Nakesh

Commercial Manager

27, Feb, 2026

Luausoft has been an incredibly rich and valuable experience for our team. The platform brings everything we need regarding Google Reviews into one simple, intuitive, and easy‑to‑use interface. It saves time, enhances visibility, and provides us with the insights we need to better understand our guests’ feedback. What truly sets Luausoft apart is the exceptional support we receive—especially when addressing fake or misleading reviews. Their guidance allows us to manage such cases efficiently and fairly, ensuring genuine guest voices are recognized. This directly contributes to delivering the right guest experience and maintaining the high service standards we strive for. Going forward, we look forward to finding a solution together for handling reviews without comments, as this will help us gain even clearer insights and respond more effectively to all guest feedback. Highly recommended for any hotel or business looking to elevate their online reputation management.
EK

Emre Kasikara

General Manager

30, Oct, 2025

We would like to extend our sincere appreciation to the Luau Group for their outstanding contribution to our Google Business Listing portal. Their team has been incredibly fast, responsive, and professional throughout the entire process, ensuring that everything was managed seamlessly and efficiently. A special thanks to Desislava and Aylin for their dedicated support and prompt assistance, their attention to detail and proactive communication made a real difference. We truly value our collaboration with the Luau Group and highly recommend their services to anyone seeking a reliable and solution-oriented digital partner.
EB

Eya Ben Othman

Asst. Marketing Manager

04, Mar, 2026

We are very satisfied with our partnership with Luausoft. The team manages our account with professionalism and efficiency, helping us maintain a strong and consistent online presence. Their new AI-powered review response solution has greatly simplified and improved the way we handle guest feedback. A reliable and innovative partner we highly recommend.
IO

Ibtissam Ouahdi

Marketing and Communications Manager

21, Feb, 2026

Luau has been a reliable partner in managing our Google My Business presence at Conrad Rabat Arzana. Their platform allows us to efficiently monitor and respond to guest reviews, ensuring timely and consistent communication with our audience. What truly stands out is the team’s responsiveness and proactive support. Whenever a review requires escalation or reporting, they act quickly and guide us through the process with clarity and professionalism. Their reactivity helps us protect our online reputation while maintaining high service standards. Luau is an essential tool in strengthening our digital visibility and reputation management strategy.
JD

Joost Daanen

Head of Marketing

25, Feb, 2026

Working with Luau was always very positive. We could rely on the quick and professional support of Desislava and her colleagues. Always a pleasure to work with them!
KG

Kim Gunnell

Commercial Director

23, Feb, 2026

Despite us being in Australia, no time-difference deters the Luau Group team. This is a testament to their commitment to elevating our hotel's online presence by providing us with thorough insights, data and support. Their comprehensive analysis paired with a supportive team lead by Kamena has allowed us to capatalise on every opportunity to showcase our property in innovative ways whilst still retaining our ability to lean on brand pillars. Luau is an extension of our business, they work hand-in-hand with our team and provide innovative opportunities for us to consider based on their market-insights and global network.
KT

Kim Thoa Phan

Marcom Manager

27, Feb, 2026

Thanks to Luau, we’re able to manage our reviews, respond promptly, and publish Google posts all in one platform. The tool also helps us track review growth and develop appropriate action plans. Most importantly, when we encounter irrelevant or spam reviews, we can report them directly through Luau, and their team will coordinate with Google to follow up and request removal.
LC

Lucia Cinque

Online Marketing Executive

02, Mar, 2026

I highly appreciate the collaboration built with Stefan and the team for the past 2 years, with which we drive success and strong achievements. The team is always there to support and aligns the hotel or venues strategy the most performative way possible.
Lucrezia Terracciano

Lucrezia Terracciano

Sales, Marketing & PR Manager

17, Oct, 2025

I’ve had the absolute pleasure of working with Aylin Seidova for over five years now, both during my time at Hilton Milan and at Sulià House Porto Rotondo. Aylin has been an exceptional partner — always professional, efficient, and incredibly kind. Her attention to detail, reliability, and proactive approach have made every collaboration smooth and successful. She has been a precious support throughout the years, always ready to assist with dedication and positivity. Working with her is truly a guarantee of quality and trust! Highly recommended to anyone looking for a top-level professional and a wonderful person to collaborate with.
MF

Mar Falguera

Quality Manager

23, Feb, 2026

Luausoft has been an exceptional support partner for us, particularly in managing communication between Google and our team. They consistently monitor our profile with great attention to detail, promptly notifying us of any updates and providing thoughtful, well‑informed recommendations whenever needed. Their guidance has been proactive, practical and instrumental in helping us navigate changes smoothly and confidently. Their involvement gives us great reassurance that everything is being handled with care and expertise. On top of that, their approach is always personal, friendly and highly approachable — making the collaboration not only effective but genuinely pleasant.
MA

Miryam Achouri

Cluster Marketing Manager

20, Oct, 2025

I’m very satisfied with the Luau platform. The service is excellent and truly contributes to increasing visibility and performance. The tools are intuitive and efficient, making it easier to manage and optimize campaigns. I also appreciate the great reactivity and professionalism of the team — they are always available, supportive, and quick to respond. Overall, Luau has been a valuable partner in driving results.
NB

Nikki Branning

DOS

03, Mar, 2026

Desi & the Luau Team are brilliant! Thank you for all the updates. I really appreciate your unprompted follow ups, it’s great to know our account is in safe hands.
PJ

Phil Joung

Deputy General Manager

09, Mar, 2026

Luau has made hotel guests experience responding to another level, Easy to respond easy to see reporting and find what guests are saying.
PM

Pim Manasakul

Director of Marketing & PR

26, Feb, 2026

Luau is critical to marketing on Google. They ensure all of our content is optimized for the right keywords and create posts for us so we don't have to worry about compliance or disapproval by Google. They go through our listing to ensure the content is up to date and take a proactive approach to creating posts for us. Their expertise is valued. Every property I work for, I will activate the partnership with them for hotels and restaurants.
MT

Marketing team

Marketing

26, Feb, 2026

LuauSoft supports us throughout the year. Whenever we have a Google-related claim, they handle it and provide detailed follow‑up. They also keep our information up to date based on our latest developments, create posts to increase our visibility, and generally improve our SEO so it’s as well‑optimized as possible. The LuauSoft team is very responsive and competent — it’s a pleasure working with them. I highly recommend them!
Sanoj Perera

Sanoj Perera

Director of Marketing & Communication

18, Mar, 2026

Over the years, Luau has been a valuable partner in supporting both my personal objectives and the performance of my hotel portfolio. The platform has enabled us to strengthen our digital presence, improve content quality, and drive more targeted visibility across key channels. What stands out is the level of support and consistency in helping us optimise our approach, which has directly contributed to stronger engagement and commercial outcomes. It has been a reliable tool in navigating evolving market dynamics and enhancing our overall digital strategy.

Pick what suits you best

Individual Hotels

Complete Local SEO Solutions, starting from $3,000

Get started

Hotel Chains

Request your scalable SEO Plan for more than 10 locations

Get started

F&B Outlets

Get more foot traffic from Local Search, starting from $ 2,500

Get started

Frequently asked questions

Everything you need to know about the product and billing.

Local SEO empowers both individual hotels and multinational chains to accurately and effectively position their produces and services in local markets across the globe by increasing their visibility in popular search engines which ultimately translates to more traffic and bookings.

The time it takes for hotels to see results from local SEO efforts can vary depending on a number of factors, including the competitiveness of the market and the quality of the hotel’s local SEO efforts. However, it is generally recommended to allow at least 12–18 months for local SEO efforts to start paying off.

When you sign up with Luau, you will receive:

  1. Local search optimisation that fits your individual business needs
  2. Search visibility for a select number of targeted phrases
  3. Dedicated account manager to answer all your questions
  4. Full access to the LuauSoft platform with all business management tools
  5. Performance reports, including insights on performance and recommendations from our experts as needed
  6. Newsletters with our solution’s updates, news, and hotel marketing tips

If you have already set up your Google Business Profile and you are in charge of your account, we will set you up in 2–3 days. In case we need to create or track down your account, it might take up to 7-10 working days.

SEO efforts will start paying off after at least 12–18 months. This is why our contracts are annual with a 3-month months cancelation notice and are renewed each year.

Your data is entirely private and is not shared with any third parties. We’ve put advanced security systems in place to ensure the safety of your data.

Want to join our digital footprint?

We will support you and get answers to all the questions that you have.

Let's talk
Duration
03/2025 - 09/2026
Total Budget
659 840.00 BGN
EU Funding
395 904.00 BGN

LuauSoft

AI-Integrated LOCAL SEARCH MARKETING CAMPAIGN MANAGEMENT SYSTEM

LuauSoft is an integrated software solution developed by Luau Group Ltd to optimize the management of local search online marketing campaigns through automated, reliable, and scalable tools tailored for the hospitality industry.

Operational Programme

INNOVATION AND COMPETITIVENESS 2021-2027

Co-founded by the European Union
Operational Programme. Innovation and Competitiveness

Our Insights

Severina Stoyanova • 31/03/2026

Why Google Restricts Business Profiles Even When You Do Everything Right

Google Business Profile restrictions are becoming more common, often without clear explanations. Learn what causes them, how they affect visibility and reviews, and what businesses can do to reduce the risk.
Read more

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