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Welcome to Luau





Local Search Marketing

Luau works with popular location-based portals like Google Maps, Bing Maps, Yandex Maps, Apple Maps and Google+ to create a clean, consistent local search presence. We help multinational clients to accurately and effectively position their products and services in local markets across the globe.

Our local search program currently manages more than $100m in annual revenue for 650 client locations in more than 70 countries in the world.

Maintaining clarity and continuity on an international scale comes with serious perks. Luau’s current clients enjoy a return-on-investment in the high 30s.


Earn More

Earned Media

Organic Search Marketing

The problem child of the media landscape, it’s as vital as it is difficult to pin down.

We create an organic search strategy by taking stock of current marketing activities and owned media assets: brand websites, microsites, offline publishing, language & content creation capabilities, managed social media and targeted press/PR.

Luau works with clients to build solid technical and structural foundations – site design and development, coding enhancements, sitemapping, and site indexation – and scale the content creation process.

Site-specific traffic strategies create backward compatibility with Google+, Youtube, Facebook, Instagram, Vine, and Pinterest – creating a halo effect across online and offline activities across numerous earned media channels.

More Bang For

Your Media Buck

Paid Search Marketing

Like local and organic channels, paid placements should contribute to a comprehensive search strategy – one where the whole achieves more than the sum of its parts.

Paid search specialists at Luau work closely with our analytics and translation teams to deliver common-sense structured and cost-effective paid media campaign across multiple languages and international markets.

Luau’s fluency in Google Adwords, Bing Ads and Yandex WordStat – grounded in a native understanding of the search space – create remarkable cost efficiencies and reach expansion for our paid search and integrated search marketing clients.

Speak the

Right Language


Luau helps big businesses translate brand and destination content for new mediums and new markets.  We currently work in English, French, Dutch, German, Spanish, Russian, Ukrainian, Bulgarian, Turkish & Arabic.

The “localization” part?

Creating evocative marketing requires fluency in medium as well as message.  Alongside multilingual content creation and editing staff, tech-minded native speakers assist with discovery & documentation and the adoption of new platforms & technologies that let our clients speak to their customers in a meaningful way.

Multilingual & Multitalented

International Coverage

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International search marketing expertise and best-in-class ROI. Luau offers a range of search marketing services in English for SMBs and multinationals. Current campaigns include market research, content creation, local search management, and organic search marketing targeting English speakers across the …

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Native fluency and new technology for the Turkish market. Luau helps international businesses create and enhance their Turkish-language presence. Cross-platform capabilities and local knowledge of the Turkish marketplace bring your brand to a new audience. For more information, callbacks and …

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Organic, Local, Paid and Mobile execution in Russian. Full-service multinationals marketing in Russian. Luau provides native expertise in Yandex search and maps, Yandex Direct paid search campaigns, VKontakte and social media advertising, Russian e-commerce and mobile strategy. For more information, …

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Dutch-language search marketing for a mobile forward public. With internet penetration in Holland at more than 95%, mobile adoption and search behavior in the Netherlands offer a window to the future. Research, content creation, local search management, and organic search …

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In-language search strategy and execution for Europe’s largest market. With more than 90 million native speakers, creating an effective German language search market presence can have an immense impact on your brand reach and bottom line. Luau currently generates more …

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Coming Soon.



About Us

Principles Michael Dunham and Silvia Marinova started working together in the local search space in Summer 2011, breaking off and moving the agency Stateside in late 2013.

Over the past four years our team has grown from 3 to more than 30, picking up many a bright young mind and emerging technology skill set along the way.

Technical offices on the Black Sea coast in Varna take care of the heavy lifting while search workshops, content strategy and account management come to you.

Silvia Marinova


Michael Dunham


Hakka Chalashkan

Account Manager

Ivan Manasiev

R&D Lead

Evgeni Yordanov

Engineering Lead

Nevena Ivanova

Local Search Manager

Desislava Paneva

Key Clients Manager

Aylin Seidova


Get in Touch



Our Office

Luau welcomes your phone calls, emails, postcards and singing telegrams on the following coordinates:

  • 113 General Kolev, Varna 9002, Bulgaria
  • +359-52-300-051
  • Working: All Hours
  • web@luaugroup.com


Lets Get Closer

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