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Elevate your business with strategic Google category selection. From selecting the right primary category to leveraging secondary categories strategically, this guide equips you with actionable tips to enhance local search visibility and attract your target audience.
Who Are We and Why Do We Believe This Blog is Going to be Useful and Fun?
At Luau Group we excel at providing tech-enabled, local SEO services tailored to the hospitality industry. We leverage more than a decade of experience from over 4,000 campaigns to help hotels expand their digital footprint. We help multinational clients accurately and effectively position their products and services in local markets across the globe. Luau will carefully analyse your present visibility and create complete local SEO solutions that generate traffic, leads and conversions.
Luau currently manages more than 650 clients in 70+ countries, mainly in Europe, the Middle East, Africa, Asia Pacific and Oceania and has a team of 30+ members, complete with search marketing experts, seasoned project managers and in-house developers.
Our Key Services
Local Search Marketing
Luau works with popular location-based portals like Google, Bing and Apple Maps to create a compelling local search presence.
Rank Tracking
Effortlessly track how your targeted keywords rank across different locations, languages, search engines and result types.
Software & Technology
Our platform includes a range of data and visuals to help understand, measure and communicate the impact of local search.
Citation Building
Citations are a fundamental component of all ranking algorithms acting as credible sources of information. Luau provides search engines with accurate business information by tailoring a citation strategy for each individual business.
A Little More About the Google Business Profile Platform
Established as the single most prominent platform for driving local search traffic, Google Business Profile provides a direct connection to your customers. Whether they find you through Google Search, Maps, or Travel, this platform serves as your business’s de facto homepage.
Google is the de facto homepage for each business and the most popular first point of contact in the customer journey. Google Business Profile enables customers to easily find information about your business online, including your website, address, telephone number, hours of operation, contact information, visual content and driving directions – all across multiple devices. With the latest Google Business profile upgrades, customers can also find detailed information about your services, menu, latest publications and announcements.
The creation, meticulous maintenance and constant enhancement of a Google Business Profile Listing are the core principles that determine the reach and success rate of a local search marketing campaign. A verified and optimised Google Business profile facilitates the appearance in search results for queries, specific to a business’s products and services.
In our blog, you will be able to learn more about Local SEO, and the Google Business platform as well as to receive hotel-specific tips and practical advice and specific guidelines on how to create and manage an effective online presence on Google and other popular search engines.
We’re Passionate About Helping Our Followers Grow
In this dedicated blog, we share local SEO knowledge, hotel-specific tips, and practical advice. We’re passionate about helping business owners understand Google’s algorithm, steer clear of black hat SEO practices, and stay informed about weekly & monthly updates.
This blog embodies the fundamental lessons, values, and principles at the core of Luau Group.
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