The Basics of Local SEO Optimisation

Unlocking the Power of Google Business: A Step-by-Step Guide to Effective Local SEO Optimisation for Your Business

Why Google?

Now that we understand the significance of online presence, let’s delve into why Google is the go-to platform for businesses seeking a vast audience and unparalleled visibility.

When you need an answer to a question, where do you go? To Google, of course! With its 4.3 billion users and tens of thousands of queries processed every second, Google is an unprecedented global leader, controlling over 92% of the world’s search engine market.

Despite its apparent dominance and the unprecedented opportunity it offers to reach over half of the Earth’s population, a large majority of business owners still do not take advantage of the free advertising that this search engine offers. By building and following a proper and comprehensive digital strategy, Google will bring significant benefits to the development of your business and increase your visibility and sales tremendously. If you have not yet discovered the full potential of the business portal Google Business Profile, in the following lines I will give you some useful tips on how to create a successful online marketing strategy on Google.

What does effective positioning оn Google mean?

In our agency, we refer to Google as the ‘homepage’ for businesses, a digital business card encompassing contact information, useful links, photos, customer reviews, and more. The knowledge graph panels serve as quick-reference sources automatically generated from various web data. Regularly managing this information is crucial for businesses, ensuring accuracy and reliability in the eyes of potential customers.

Getting started with Google Business Profile?

Google offers a free business profile setup and management through the Google Business Profile business portal. Whether you’re a commercial establishment or a service provider like plumbers or cleaning services, you can optimise your presentation. Follow the steps at https://www.google.com/business to create and verify your business. Even if your business already exists on Google Search and Maps, verifying ownership is essential. 

How to improve your business ranking on Google?

Search engine optimisation is a long-term investment in the well-being of your business, but one that is becoming increasingly difficult as Google’s algorithms become progressively more complex and competition grows exponentially.

However, there are a few golden rules that are fundamental to achieving an attractive digital look.

  1. Enter a correct address and suitable category for your business. Make sure they answer the questions “what” and “where”, for example “Hotel in London”, you should have selected “Hotel” as a main category for your business profile and entered a valid address in London, that Google recognises. 
  2. Put useful links to your website, menu or price list and make sure you keep these assets up-to-date.
  3. Optimise your profile – add photos, videos, working hours, everything that is important for your customers. Images are fundamental to building your digital footprint and are an easily accessible way to communicate your services and values. Upload your logo, along with a set of images divided into categories relevant to your product or service. Make sure to follow the guidelines given by Google, namely to use JPEG or PNG format, not to exceed 5 MB, not to fall below 250 px in length and width of the image.
  4. Respond to customer reviews – it makes a good impression that your business profile is well maintained and reliable and is a great incentive for new users to leave reviews as well, which significantly improves your ranking.
  5. Create posts – Share updates with special offers to keep your customers updated with the latest happenings around your business. Posts are a good signal for both users and Google’s algorithm. The search engine will know that your business is up and running and this further improves your chances of showing up within the top results. 
  6. Send and receive direct messages to your customers free of charge. The service is powered by Google and messages come to the number listed in your business profile. You can pause messages or create automated replies at any time. 
  7. Check your business information on all websites where your business is listed. Type your company name and your phone number on Google’s search box and look at the results that come up one by one. Make corrections and update your business details where necessary, keep in mind that some changes may require contacting technical teams or a payment. This will create consistency and coherence of your business information on Google and other websites which significantly improves your rankings.
  8. Learn how customers find your business and monitor your performance on Google. Find out what keywords people are using to find you, get statistics on calls, views, bookings to understand how successful your online presence is and how you can improve it further.

In Conclusion

In summary, we can say that when creating a marketing strategy on Google you can think of it as the business card that presents your company to potential customers and business partners. You should be able to manage your online business card, make it attractive and show what makes your business unique.

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