Established as the single most prominent platform for driving local search traffic, Google My Business provides a direct connection to your customers, whether they are searching for you through Google Search or Google Maps. Google is the de facto homepage for each business and the most popular first point of contact in the customer journey. Google My Business enables customers to easily find information about your business online, including website, address, telephone number, hours of operation, contact information and driving directions – all across multiple devices.
The creation, meticulous maintenance and constant enhancement of a Google My Business Listing are the core principles that determine the reach and success rate of a local search marketing campaign. A verified and optimized Google My Business page facilitates the appearance in search results for queries, specific to a business’ products and services.
Defined as mentions of an entity on other webpages, citations are a fundamental component of all ranking algorithms. Established as credible sources of information, they provide search engines with a medium to authenticate the legitimacy and accuracy of business information.
How We Build Citations:
Post review replies without having to log in to Google My Business; Find the review replies live on Google right after you publish them without having to wait 24-48 hours for those to be reflected; See detailed information for your hotel, such as: overall statistics, sentiment analysis, rating distribution and many more; Receive automated email notifications for the hotel’s newly-posted Google reviews – once per week with a summary of the positive unresponded reviews and once per day if there are any negative ones.
Here at Luau we thrive to maintain a solid bound with our clients, in order to represent their business in the best possible way. We are here to help you answer reviews, post updates and tackle problems together.
Reporting is key and here at Luau we deliver compelling Share of Voice reports, with custom methodology, specifically tailored with your business in mind. We help you keep track of your results across the Local, Organic and Paid online markets on a monthly basis, giving you invaluable business insights for missed opportunities and unreached potential.
Make informed strategical decisions, fill market share gaps and increase effectiveness of any campaign with insightful Competitive Analysis from Luau Group. By highlighting the key strengths and weaknesses of your top competitors for the spotlight, we allow you to have a clear sight into what opportunities you have to outmaneuver them as well as what dangers lie ahead, giving you the chance to proactively negate them.
Early adoption, paired with in-depth knowledge and practical experience with all major local business data providers, grants us the expertise to timely resolve any issue negatively affecting your online presence. Luau will take care of duplicate listings, name, address, phone, pin location issues, we carefully review any information listed on the web and make sure it is 100% accurate. This includes content automatically generated by Google or by users and we take action where necessary. Issues with driving, walking directions, new roads or temporary notice – you can count on our team of experts, no matter the platform – Google, Bing or Here Maps.
Content Creation a strategic optimization tool, focused on engaging, connecting and building lasting relationships with a target audience, through the publication and distribution of valuable, relevant and timely content in the Local Search Channel. By conducting a thorough business & market analysis, Luau Group develops a content creation strategy, tailored to your unique market positioning and objectives, that reaches your customers.
We help businesses:
Being an inseparable part of a business’ online presence, visual assets are essential in creating quality, engaging content. If used and optimised properly they will not only convey your message in just a single glance but have a noticeable impact on your Local Search rankings and overall visibility on Google.
We employ our extensive experience and expertise to strategically select & optimise your visual assets so they:
Luau creates an organic search strategy by taking stock of current marketing activities and owned media assets, building solid technical and structural foundations.
Luau helps big businesses translate brand and destination content for new mediums, new markets and social media efforts in 6 of the most popular languages worldwide.
LuauSoft platform includes a range of data and visuals to help understand, measure and communicate the impact of local search on each business on Google and Google Maps.
Luau helps businesses achieve top-ranking results in the search engines through establishing credible sources of information such as local business citations, social citations, rich media citations and niche citations.